Todak Academy — TVET College, Digital & Creative EducationPartnership proposal · 2027
Jelajah Semenanjung · Peninsular Tour

Todak EduCarnivalOne carnival. Every state. Your campus on the map.

An education fair that feels like a festival, touring all 11 states and Kuala Lumpur. We bring the crowd; you meet the next generation of students.

0Stops
0Visitor target
Apr–Sep2027
The problem

Students aren't walking into fairs anymore.
So the fair has to walk to them.

0%

of school leavers now choose TVET

Pathways have changed. Skills, digital and creative careers now compete head-on with the traditional degree route, and families want to see, touch and try before they commit.

437 388

private HEIs, 2020 → 2023

Fewer institutions, sharper competition for every enrolment. Brochure booths and price discounts no longer set anyone apart.

4

cities: where the big fairs stop

The largest fair circuits in 2026 toured the same urban centres. Students in the East Coast and the North are left to travel, or to choose online.

KLJohor BahruPutrajayaPenangKelantan ✕Terengganu ✕Pahang ✕Perlis ✕Kedah ✕

Sources: National TVET Council via Bernama (Oct 2025); MoHE statistics cited by industry association (PHEI count 2020–2023); The Star, Star Education Fair 2026 coverage (KL 11–12 Apr, JB 25–26 Apr, Putrajaya 16–17 May, Penang 23–24 May).

The opportunity

The money and the mandate
are moving to skills & digital.

Budget 2026 · TVET allocation
RM0b
Up from RM7.5b in 2025, spread across 12 ministries. 439,000 students already study in 1,398 TVET institutions.
SPM 2025 candidates
0
every year, a new cohort choosing a path
Digital economy share of GDP
0% → 30%
2025 actual → 2030 national target
Malaysian games industry
RM0b
10,000+ jobs, 85+ studios, and studios still can't hire enough programmers
Who wins this cohort?
The institutions they meet first.

Sources: Budget 2026 speech, Bernama / The Sun (Oct 2025); KPM via The Star (SPM 2025); DOSM / MDEC via Bernama (2026); NST, "Close talent gap to level up gaming sector" (Feb 2026).

The idea

Half education fair.
Half festival.

Two days, 10am to 10pm, built around what teenagers actually show up for.

They come for the carnival. They leave with a pathway. University counselling booth Robotics try-a-class Esports arena Game jam lab Main stage at night
Pathways Expo

Your admissions team, scholarships and programmes in front of students and parents who have already spent the day excited about their future.

Why Todak Academy

We've already built
the crowd engine.

YOUTH BRAND

Born from Todak esports

A name Malaysian teenagers already follow. The esports arena and creator zones are what pull them through the gate.

TVET COLLEGE

Digital & creative skills

SKM programmes in 3D game art, 3D modelling and creative content, plus Xplore classes for younger learners.

ON THE GROUND

5 hubs today, +7 in 2027

Melaka, Perak, Pahang, Johor and Sarawak, with seven more states next year. Local teams follow up long after the carnival leaves.

PROGRAMME PARTNERS

Real tools, real classes

UBTECH UGOT robotics, Blender 3D, MakeCode Arcade and GDevelop, Minecraft Education. Trial classes are run by our trainers.

Esports arena at an education carnival
PROOF OF CONCEPT · 2026 Karnival Pendidikan TVET Digital 2026, Cyberjaya

Two days, 9am to 9pm: TVET education, TDCC game jam, MLBB esports, robotics, talks and food stalls. The EduCarnival tour takes this format to every state.

Co-organised by CyberviewAKNICMSICAUR GlenmariePos MalaysiaTodak Culture
The tour · 2027

12 stops. Every state.
One brand.

STOP 01 / 12

Johor

Johor Bahru · Kick-off
◌ Todak hub state  ·  click any state
Two weekends a month, April to September
AprJohor · Melaka
MayN. Sembilan · Selangor
JunPahang · Terengganu
JulKelantan · Perlis
AugKedah · Penang
SepPerak · KL Finale
How it works

Built together. Run by us.

You bring the campus and the academic credibility. We bring the programme, the crowd and the operations. Nobody runs a roadshow alone.

TODAK ACADEMY

The carnival engine

  • Concept, brand & programme design
  • Esports arena, game jam & try-a-class labs
  • School outreach with state & district education offices
  • Digital marketing & creator content
  • Stage, production, logistics & safety
  • Registration, passport & lead platform
HOST CAMPUS

The home ground

  • Campus venue: hall, lawn, labs, parking
  • Academic counselling & campus tours
  • Student volunteers & ambassadors
  • Local authority & community links
  • Named state co-organiser on everything
TOUR PARTNERS & AGENCIES

The pathways

  • Universities, colleges & TVET providers
  • Funding & scholarship agencies
  • Industry: studios, tech & telco brands
  • Prizes, scholarships & on-the-spot offers
  • Talks on the main stage
T-10MoU & venueHost campus signed, layout set
T-8School outreachLetters, school visits, counsellors
T-6Registration opensEsports & game-jam entries
T-2Media blitzCreators, radio, local press
D-DAYCarnival2 days, 10am–10pm
T+2Lead reportLeads, content pack, insights
The visitor journey

Every visitor becomes
a qualified lead.

Counselling at a partner booth
NEW LEAD · STOP 04 SHAH ALAM
Aiman, 17
School / yearSMK · SPM 2027
InterestGame Design, 3D
Passport stamps7 / 10
Try-a-classRobotics ✓
Parent attendedYes
✓PDPA consent to partner contact
What's in it for you

Eight reasons partners sign early.

🎯

Qualified, consented leads

Tagged by SPM year, state and interest, delivered within 48 hours of every stop.

🗺️

Every state, one contract

Reach the East Coast and the North without building your own roadshow.

⚡

Gen Z brand heat

Your name next to esports, creators and game jams, not just a brochure rack.

🏫

Students on your campus

Host campuses get thousands of families through their own gates, with campus tours.

🛠️

TVET & digital positioning

Be seen inside the fastest-growing pathway in the country, backed by national policy.

🎬

Ready-made content

Photos, reels and recap films from every stop, licensed for your own channels.

🤝

Shared cost, shared risk

A full production per stop for a fraction of running a single fair yourself.

🏛️

A national stage

MoU signing at the launch, finale in Kuala Lumpur, media and ministry visibility.

Partnership packages

Pick your level.

EXCLUSIVE

Title Partner

"EduCarnival 2027, presented by You"
RM280,000
full tour · 12 stops
  • Your name in the event title
  • Two premium 18 m² booths at every stop
  • Keynote slot on the main stage, every stop
  • First access to all tour leads
  • Category exclusivity & launch MoU signing
1 SLOT

Host Campus

State co-organiser. The carnival comes to your campus.
RM18,000
per state + venue in kind
  • "Co-organised by" on all state media
  • Two booths + campus tour slot
  • All leads from your stop
  • Speaking slot & VIP opening
  • Your students as ambassadors
1 PER STATE · 12 SLOTS
BEST VALUE

Tour Partner

A booth in every state, one contract.
RM42,000
full tour · RM3,500 per stop
  • 9 m² booth at all 12 stops
  • Booth + passport leads
  • Logo on all tour materials
  • Main-stage talk at 4 stops
  • Content pack after each stop
20 SLOTS

State Exhibitor

Pick only the states you recruit from.
RM4,800
per stop · choose any states
  • 9 m² shell booth, 2 days
  • Booth leads from that stop
  • Listing in the carnival app
  • Passport stamp station
≈30 PER STOP
Government & agenciesFunding bodies, TVET agencies and state education departments join as Strategic Partners. Booth and stage time are provided, in exchange for endorsement and school access.No fee

Indicative 2027 rates in RM, excluding SST. Market reference: a 9 m² shell booth at a two-day international education fair in Penang (2026) was listed at RM5,400 for one city. Early-bird 15% off for Letters of Intent signed by 31 Dec 2026.

Run your own numbers

What one intake
is worth to you.

Investment
RM42,000
Qualified leads
1,800
Cost per lead
RM23
New enrolments
36
First-year fee revenue
RM540,000
Return on partnership
12.9×

Illustrative only: every input is yours to change. Leads per stop depend on booth activity and package. The Title and Host packages include more stage time and first access to leads, so plan with higher lead counts.

2027 targets

What success looks like.

0k+

visitors across 12 stops (5,000 per stop)

0k

registered, consented student leads

0+

secondary schools reached by outreach

0+

esports & game-jam participants

Every stop, fully produced

STAGEMain stage + LED wall
EXPO40–60 partner booths
ARENA5v5 esports, live-cast
LABS3 try-a-class labs
JAMOne-day creator game jam
FAMILYParents' lounge & financing desk
FOODFood street & night market
HOURS2 days, 10am–10pm

You'll always know what you got

Footfall & registrations per stopLIVE
Leads delivered, by interest & SPM yearT+48H
Booth visits & passport stampsT+48H
Photo, video & social content packT+7D
Tour impact reportOCT 2027
Roadmap

From handshake to grand finale.

NOV–DEC 2026Partner sign-up

Pitches, Letters of Intent, host campuses confirmed

31 DEC 2026Early-bird closes

15% off for signed LOIs

JAN 2027Launch & MoU signing

Partners announced, tour calendar published

FEB–MAR 2027Outreach & registration

Schools, counsellors, esports qualifiers

APR–SEP 2027The tour

12 stops, two weekends a month

OCT 2027Impact report

Results shared, 2028 tour planned

⏳ Host Campus slots are one per state, first signed, first served.
Todak EduCarnival 2027

Let's go to every state.
Together.

Twelve stops, sixty thousand families, one partnership. Your campus can be the one they remember.

Todak AcademyPartnerships Office · Todak Academy
← → or swipe to navigate · F fullscreen · M menu